E-Commerce Listings 96% Faster

The Online Store Publisher is Gizzmo’s generative-AI solution that transforms raw product feeds into polished, search-ready listings - then publishes them to the company’s e-commerce platform without human hand-offs.

What is the Online Store Publisher?

Gizzmo’s vision was to replace a manual, full-time merchandising sub-team with a self-sufficient AI that could:

1. Ingest product data arriving in assorted formats - supplier CSVs, PDFs, manufacturer spec sheets, and Slack messages, containing images.

2. Enrich and normalise that data: auto-generate SEO-optimised titles, feature bullets, and category tags.

3. Publish and sync new SKUs directly to the Shopify-based storefront (and downstream marketplaces) through secure API calls.

4. Notify stakeholders in Slack once items go live, including links and any validation warnings.

Today, the agent listens to a “New-Product” Slack channel, fetches attached files from Google Drive, cross-checks existing SKUs in the ERP, and, within minutes, pushes a complete listing to the online store with inventory, images, and variant options intact. Key milestones so far:

• 96% reduction in average listing turnaround time (hours → minutes).

• Consistent SEO uplift - auto-generated titles now rank +18% higher on target keywords.

Why is the Online Store Publisher important?

1. Scales effortlessly - handles thousands of SKUs in parallel, ensuring Gizzmo’s catalogue is always up-to-date.

2. Eliminates repetitive labour - frees merchandising staff to craft campaigns, negotiate with suppliers, and analyse performance.

3. Improves data accuracy - standardises attributes, reduces listing errors, and enforces brand tone across every product page.

4. Boosts revenue velocity - new items reach customers sooner, capturing demand the moment inventory arrives.

By automating the entire “feed-to-front-end” pipeline, the Online Store Publisher delivers measurable ROI and positions Gizzmo to expand its product lines, in Slovenia, without expanding head-count.